How to Sell Yourself by Arch Lustberg (2008)
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Reading Guide & Summary
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How to Sell Yourself is a self-help and self-development book, written by Arch Lustberg and published in 2008. Arch Lustberg is an American professional coach that distinguishes himself from other performance coaches by his list of elite clients. He spent a good portion of his life working with America’s elite executives and CEOs. How to Sell Yourself is a book that teaches people how to sell and market themselves. On more than one occasion, you will be forced to present yourself and this book teaches you how.
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No matter your field of work, you will most likely have to market, or in other words, sell yourself. You will be tasked to present some of your brightest qualities while undermining those who are most frowned upon by either your superiors or your friends. This book will teach you exactly how to excel at this task and will allow you to seize every opportunity you can get. How to Sell Yourself teaches you the art of communicating. The author of his book, Arch Lustberg, spent countless hours of his life teaching it to powerful politicians and businessmen. It will teach you how to express your ideas in a clear and direct way.
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